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Writing Highly Effective Copy

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Thursday, December 22nd, 2011

Writing highly effective copy is part careful research into your reader’s psychology, part using proven copywriting tactics and  part crafting an extremely compelling offer.

Let’s address each of these:

Research: Your Reader’s Psychology

What does your reader want? What keeps them up at night? What would they give anything for?

What are their insecurities? What do they want – and why do they want what they want? What do they want that they don’t want other people to know they want?

Often the “magic bullet” in a sales letter comes from addressing wants other people don’t even know they want. The copywriter who wins is often the copywriter who can dig two or three levels deeper than the other copywriter.

Before you put a single word on paper, get into your reader’s head and understand their psychology. Spend time with them, talk to them, get to know them.

Copywriting Tactics

There are numerous copywriting tactics that an expert copywriter needs to learn.

On a basic level, you need to learn the basic copywriting formulas like AIDA (Attention, Interest, Desire, Action) that show you how to emotionally guide a reader through the buying process.

You also need to learn how to properly utilize each component of the sales letter. This includes (but isn’t limited to) writing strong headlines, using subheads, writing the PS, having buy buttons, using proof elements, picking images and so on.

There’s both art and skill that goes into each and every element.

Learning all the different tactics can take as long as a year. But you don’t have to wait that long to get started – all you need to learn is the basic AIDA formula and as much as you can about writing good headlines.

Once you have the basics down, you can launch a product, see how it performs then move forward from there.

The Compelling Offer

No matter how good your copy is and no matter how deeply you understand your customer, you’re not going to sell if you don’t have a good offer.

If you’re selling golf clubs at twice the price that everyone else is charging and they aren’t any better, you won’t get many sales – even with all the tactics and all the psychology in the world.

On the other hand, if you have a one of a kind product, coupled with unbelievable bonuses at a price that’s such a steal that few would believe you’re selling it at that price and it’s limited to only 200 people – then you’ve got an offer people will bend over backwards to take advantage of.

When you combine these three things: understanding of your reader’s psychology, strong copywriting techniques and a killer offer, you’ll have a sales letter that will pull them in, not push them into doing something they aren’t sure about (and will want a refund) … or push them away completely.

Good sales copy pulls.

Categories : sales copy
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3 Tips for Writing Powerful Copy

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Friday, May 6th, 2011

Copywriting and ConversionsIf you want to know how to maximize conversion rates as much as possible, you’ll want to read this post. Let’s take a look at copywriting tips from some of history’s best copywriters to improve what we write. Too many Internet copywriters have gotten a bit lazy. They’re putting less effort into their copy. It’s a shame because copywriting is the strongest tool in your arsenal to convert strangers into friends and friends into customers. This is happening because it no longer costs $20,000 for a print ad or mail campaign to test whether a piece of copy is good or not.

Yet if you apply the same “old school” principles for writing copy to writing internet copy, your conversion rates will undoubtedly increasing sharply. That’s a good reason to get it right!

So let’s discuss some of the most important principles in offline copywriting and adapt them to online copywriting. I know this will help you learn to write extremely powerful copy.

1. Research, Research, Research

Both John Carlton and Gary Bencivenga, definitely both top 50 copywriters in the history of direct marketing, harp incessantly on the importance of research.

If you spend half your time of any given project on research rather than writing, your time will be well spent.

The proof you’ll find, the “little facts” that can titillate and draw people in, the shocking things that only someone looking closely would find, all add up. The more you dig, the more “juice” you’ll find.

Most copywriters only do cursory research. As a result, their copy lacks the substance to back it up. If you spend 40 hours on a project just doing research before you write a single word, consider that time well spent.

2. Writing the Headline

Another well-known axiom amongst “old school” copywriters is to write at least 50 to 100 headlines for every piece. Pour careful attention into each of these headlines, as if that were the headline you were eventually going to use.

At the end of the copywriting process, ruthlessly cut your headlines until you have the final one that you’ll use.

This headline will be both attention catching and powerful, because it was the best of the best.

There’s really no other way to do it. Even the world’s best copywriters couldn’t come up with a stellar headline every time they sat down. If they needed to write 100 headlines to get to a home run, most likely you will too. If you want the conversions, put in the effort to really write a stellar headline. It’ll make the difference.

3. The Editing Process

Before publishing any piece of copy, let it sit for three days. Then come back to it with a fresh set of eyes and edit ruthlessly. Cut out anything that doesn’t have to be there and edit as if your life depended on this sales letter’s success.

Finally, show your copy to a few friends and acquaintances. Specifically, there are two groups of people to whom you’ll want to show your copy.

First, show it to other copywriters and marketers. If you don’t know any, post your draft on one of the many copywriting boards online. Take feedback from more seasoned copywriters seriously.

Second, show it to people in your target market and see what they say. If they say that it’s a good sales letter, that means your test failed. If they ask you where they can buy your product, that means your sales letter was a success. This is often called the “Gary Halbert Test,” invented by the late Gary Halbert.

These are a few copywriting tips, extracted and condensed from some of the best copywriting minds in history. Do your research, extensively. Write a spectacular headline by starting with 100. The, edit ruthlessly and apply both tests before publishing. Follow these three tips and your copy will truly shine.

Categories : Article Writing Tips, Copywriting, the art of language
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11 Tips on Article and Blog Writing for Newbies

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Wednesday, March 23rd, 2011

This article on the 11 tips for newbies is written (obviously) for the beginning article writer.  It is not written from the perspective of an article directory that would host your article.  It’s written from the perspective of an author that has “been there, done that” and made her mistakes already… and learned from them.  After all there are a lot of great writers that at one time submitted hundreds of articles for publication and didn’t make the grade right away.

1.  Necessity vs Desire

Articles and blogs are necessary in today’s world of needing good search engine rankings.  Not what the newbie wants to hear.  Just remember what the Bible says, “there has nothing over taken you that is not common to man”.  That’s right!  All of us hate article and blog writing at times, and some of us dread the journey to pen and paper (or keyboard, as the case may be) all the time.

2.  Just Start, It Gets Easier

At first it’s sometimes difficult to get a subject or theme and to get the first couple of lines written.  Lighten up.  Once an author has a starting point and gets passed the initial thoughts, article and blog writing usually goes fairly smoothly.

The main thing is that you get started.  Pick a subject you know something about and just start.  You will be pleasantly surprised at just how easily ideasflow.  Don’t assume everyone knows what you know.  They don’t.  Will Rogers once said, “all men are ignorant, just on different subjects”.  And, so it is!

3.  Good vs Perfection

This does not have to be perfect.  That is not to say it doesn’t have to be on point or to say that it doesn’t have to be correct.  It does — or at least it should be.  But, perfection is not the goal and is, in fact, seldom possible.  Too much detail and you run the risk of losing your reader on several levels.  Too long and
most readers simply don’t have the time or interest to wade through the material regardless of how important it is.

4.  Blog Length vs Article Length

Most publishers want a minimum of 500 words per article – some will let you slide with 400 – some, maybe more.  But blogs can be much shorter.  Blogs can and should support appropriate pictures and embedded links.

Just don’t over do it.  Too gaudy or too slow to load and you’ve wasted your time and ticked off a potential reader.  Articles, on the other hand, typically cannot carry these extra touches according to the requirements of most publishers.

5.  Format

Prepare your article in American Standard Code for Information Interchange (ASCII) format.  There are many tools from which to choose to get the job done. A search for ‘free ASCII editor’ or for ‘free plain text editors’ will provide one with a multitude of free options.  WordPress is a popular choice.  If all else fails simply use notepad to turn out your masterpiece.

6.  Spelling and Grammar

Once you have your article or blog post, run it through a good spell checker and a grammar checker.  Microsoft Word works well for these purposes.  Just don’t use the MS Word copy for publication of your article.  Rather use it’s suggestions to make any necessary corrections to your plain text copy.

7.  Publish and Announce

Once your blog is ready you may want to use some automatic tools to publish and announce it.  First do a search for blog hosts and select those which best suit your needs.  Join one or more and publish your Blog there.  Then search for Blog announcers and rss announcers and use them to get your Blog noticed.

Now that you have that out of the way find an article wizard that will post your articles to free publishers.  You can post them one at a time by hand if you’re really bored and have absolutely nothing else in life to do.  Using an automatic poster, you can publish to hundreds of hosts in an hour or so.  The only way to go.

8.  Patience

Now, have some patience.  Here’s where you lose control.  Many of the men and women who host articles are timely and your articles will be reviewed within 24-48 hours.  But, many others will be days and weeks down the road, so never date an article – a sure way to get rejected.

9.  Rejection – “your article has been declined”

Be prepared for most hosts to reject your articles.  Don’t take it personally.  It usually has little to do with you or your article.

Some databases routinely reject articles for spelling errors when there are none or where there is more than one way to spell a word.  And, just as in any other endeavor some hosts are simply too lazy and get so far behind, the easiest and fastest thing to do (and perhaps the only alternative) is to reject everything.  You will learn who these are over time.

Then there are those who run your articles through the sausage grinder and if they find certain words, irrespective of how they are used, your article gets no farther.  These are the people who can’t publish the Holy Bible because it contains words that offend them or their readers.  Don’t worry about these folks who are so heavenly minded they are of no earthly use.

Remember, just as in everything else in life, for every rule there is an exception

10.  Keep the faith and keep writing articles

Since most authors, especially newbies, prepare only one copy of an article, against the advice of most seasoned authors, it’s important to keep your chin up – keep the faith.  That will be easier as more and more of your articles are accepted and published, driving visitors to your website while creating those all important backlinks.

It’s not necessary that every host accepts everything submitted to them.  After one or two hosts publish your article on any given subject, the search engines tend to penalize you anyway by ignoring additional postings. While it could help someone find you, it probably won’t.  It is not necessarily, the more the merrier.  The additional listings will not increase your page rankings or links reported by the search engines.  It’s more important to get published by hosts with the highest Google page rank possible.

BONUS TIP

Along with “the rejection slip” will usually come a suggestion on how to “fix” your article and a  request that you resubmit it.  Don’t waste your time.  While trying comply with one database manager’s request you could have written a new article from which you get much more punch.  Enough publishers will pick your article up so move on and save yourself some time and heartache.

How many good ideas have you lost because of waiting?  Don’t procrastinate!  Go!  Capture that thought before it’s gone forever.

Categories : Article Writing Tips, blog writing tips, Freelance Writer, Marketing Strategies
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9 Ways to Brainstorm Writing Ideas

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Monday, March 21st, 2011

Okay, you have an idea on what to write about, but wouldn’t it be easier to come up with a great series of articles or blog posts instead of just one?

Here’s how to brainstorm ideas

1. Reduce your subject to one core word
…then expand on it.

For example, if you’re trying to write about “Study Skills”, expand your thinking to “School”. Now jot down everything that comes to mind when you think about School, and when you run out of ideas start asking yourself open questions around the subject and noting your answers.

Examples:

What did I enjoy about school?
What scared me?
What do I know now that I wish I would have known then?

This will help you get back into the mindset of someone struggling with school issues of all kinds.  You’ll start to get a feel for your readers’ concerns and worries.

2. Restore your focus

Once you’ve started to understand the general feelings of your readers, allow your mind to focus back on your original topic of Study Skills. From your new perspective, what questions would you ask? What would you want to know? Is this really a “Studying” issue or is it more about Time Management or being able to work without distractions or being paralyzed by the fear of not doing well?

3. Be your audience

Write each question on a separate sheet of paper; don’t stop until you have at least ten and preferably more. Stay in the mindset of your readers until you feel you’ve asked every major question that concerns them.

4. Take a step back

Put your pile of question aside for a few hours, overnight if possible. Don’t consciously think about them; just go about your day as usual. Give your subconscious time to process them without any further prompting from you. If new questions come to mind jot them down somewhere safe and then forget about them.

5. Get out your pen and write

When you’re ready, sit down with your pages of questions and simply start to answer them. Writing your answers by hand can give you access to ideas that might be missed if you type them. Don’t edit yourself at this stage. Using Speech to Text software or a digital recorder can also be helpful in bypassing the internal editor.

Imagine someone sitting in front of you asking for advice and just talk to them. Keep your tone natural and conversational and stay with the question-and-answer format.

6. Edit lightly

Trust your first instincts. Proof-read and correct any obvious errors, but don’t do any major editing until your piece has had time to “sit” for a while. Again, leaving it overnight will give you a fresh perspective the next time you look at it, but even if your deadline doesn’t allow for that it’s important to give yourself a break from it.

When you’re pushed for time, writing several articles at one sitting can create enough change of focus to make you “forget” the one you’ve just written.

7. Polish it up

Short articles are unlikely to need major editing if you’ve written them as described here. They will flow easily and naturally already and having each Q & A on a separate sheet makes it easier to select only the ones you want. Your job now is to put them in a reasonably logical sequence and make sure they’re understandable and that the reader is led smoothly from one question and answer to the next.

8. Top and tail itWrite a brief introductory paragraph as a “teaser” for the main article. Many article directories now put the first paragraph of each piece into RSS feeds which are picked up by other websites, so you’ll want to make sure that your two or three major keywords appear at least once in that first paragraph.

Write another short paragraph to summarize the major points of the article and provide some ideas for the reader to explore the subject further.

9. Submit it!

Don’t forget your own resource box.  For your link, use this format:
<a href=”http://www.YourDomainName.com”>YourDomainName.com</a>
(replacing your real domain, of course.)
This way, when your article is converted to html, your link will automatically be live.

Categories : Article Writing Tips, Copywriting, Writing Exercises
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What Can You Learn From an Infomercial?

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Friday, March 18th, 2011

Infomercials can teach you a lot when it comes to writing strong copy. Think that’s silly?  Not at all. In fact, I’m about to show you 7 ways infomercials pull people in before they even realize it. (By the way, that’s a great marketing strategy!)

1. They grab your attention.

TV is really the most challenging medium there is. And that’s where infomercials exist. You’re just  a click of a remote control away from your viewers to get to the next channel. So they seriously want to get your attention right away and KEEP it for as long as possible.

That’s why infomercials make bold statements and emphasize how this awesome widget will change your life for the better. You should do this too! Stop beating around the bush and make it clear to your prospects how your products and services will change *their* lives AND what to do next!

2. They give lots and lots of real-life testimonials.

Years ago TV commercials consisted of one or two people talking to a camera. These days, typical 30 minute spots contain more than 80% testimonials! And that’s for good reason… they are the absolute BEST way to gain instant credibility.

A great example is for one of those home exercise machines. Years ago they showed a super-ripped guy using it on the infomercial. Now they show that guy, PLUS dozens of before and after testimonials from real-life guys with beer bellies and real jobs who used the product with success. That was a great move on their part, because c’mon, I just can’t believe that super-ripped guy got that hot looking using it just 30 minutes, 3 times a week! Convince me!

3. They use personalities.

The most successful infomercials now use celebrity guest hosts. They know this gets people’s attention more than just about anything out there. Pro Activ uses Jessica Simpson. Youthful Essence has Susan Lucci. Even NutriSystem is using Dan Marino in their commercials to target men.

You can do the same in your marketing. You can either hire a star, or even better, make YOURSELF the celebrity… by sharing stories, being personal, and having fun with your market.

4. They give an irresistible offer.

It’s rare for an infomercial to advertise the full price. You’ll mostly see things like “3 payments of $19.95″ or “4 payments of $39.95″. Or they’ll even “waive” one payment if you act NOW!  Why? Cash-crunched viewers are always more concerned about cash flow than the total price. They’ll even happily pay much MORE in the end in order to gain a lower monthly payment!

You can do the same. Offer a payment plan for your products, courses, workshops, and coaching. You’ll be AMAZED at the increased response, and it’s easy to do with marketing-savvy shopping cart systems.

5. They give a strong call-to-action NOW.

These folks know that as soon as you change the channel, you’re going to forget about their product. So they make it very urgent that you pick up the phone and call them NOW or visit their website and order. They usually say something like “If you call in the next 10 minutes you also get…” and they list a few great bonuses.

This isn’t just specific to television. Everyone would rather put off ANY decision these days, we’re all so busy and overwhelmed! So you need to give people a good REASON to act now, whether it’s a discount that expires, a payment plan that expires, a limited number of products or seats, a special bonus… you get the idea.

6. They sell on continuity.

What’s “continuity”? It’s when you make ONE sale that results in multiple charges over and over. For example, think about all the diet food plans, skin care programs, what have you! Subsequent orders ship automatically,, until you cancel. It’s the mother-load! They only had to make ONE sale and they get multiple ongoing sales afterward.

Listen Up… continuity will change your life! Think about how you can use this concept in your business. Could you convert some of your current offerings into a monthly membership? Or instead of doing one-shot teleseminars, create an ongoing monthly program?

7. They repeat themselves. And repeat themselves again.

Smart marketers know it takes an average of NINE TIMES for someone to see/hear/get your message BEFORE they even consider purchasing! That goes for you too. Be consistent. One or two times you try a marketing strategy doesn’t do it justice. Think about it!

Remember it’s the ongoing exposure and repetition that breeds familiarity and trust with your prospects! And that leads to more sales than you’ve ever imagined.

Categories : Copywriting, Marketing Strategies
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6 Tips for Writing Better Articles

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Wednesday, March 16th, 2011

Article marketing is an important strategy for gaining recognition and becoming known as an authority in your field.  But is writing for everyone?

It’s unfortunate, but many people feel like it’s too much work to write articles and often give up thinking no one reads what they write. Consider that  to some, reading articles seems like work too, especially if the article is boring. Well, articles are supposed to be read, that’s their purpose — to impart your message and information. If it is not read it is a waste of time and effort. So what can you do to make your articles more readable to the average person in your target market?

It’s just a matter of making your articles good reads.

Making a good article doesn’t have to be a difficult. There are some points to remember and easy guides to follow. Once you get the hang of it, writing articles is fun, as well as profitable.

First, writing articles should be about something you know well. You are knowledgeable about a some topic and theme. When you write about that it will be much easier because you already know about it. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot writing tips to follow.

1) Use short paragraphs

When the paragraph is long, the page appears difficult to read.  The reader will just quickly scan it at best. Then move on.  Your articles need to look good and easy to read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets

As each point is stressed, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start. Format your bullets and numbers with indentations so that your article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings

Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Write an attention-grabbing title or header

If your title can entice a person’s curiosity you have a much better chance of getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your article’s content but keep them short and concise.

Let’s say you’re writing about food. Use titles like, “7 Tips to Make Them Drool”, or “How to Tickle their Taste Buds.” You could also use titles that can command people, for example, “Eat This, Not That.” These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish

From your opening paragraph, use stories such as real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive home your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for readers to imagine what you’re talking about. This makes the experience pleasurable for them.

6) Consider using facts and figures to prove your point

Using specific facts and figures can heighten interest in your article because it makes it authoritative. But don’t make it too formal (depending on your readers, of course).  Unless it’s to a specific audience with specific tastes otherwise, it’s best to keep it on the lighter side.

Categories : Article Writing Tips, the art of language
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For Rose

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Saturday, April 3rd, 2010

I’ve lived inside my art and my heart for so long
I lived my life hard and easy and right and or wrong

It will never matter what I tell you, only what I show
Seek out your dreams and you reap what you sew

Lessons will be learned and you may be fatally flawed
But nothing is worth learning … unless it’s really hard

With in each of you there is something unique to give
So do what you have to and make this legacy live

Here it is time already … for me to go away
There’s a piece of each of you with me that will stay

It’s what’s inside of you that sets you apart
Think with your soul and think with your heart

It’s the only way you will truly be free
You are the Artist’s of Freedom and Unity.

Categories : Freelance Writer
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let me tell you about jane

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Thursday, April 1st, 2010

Let me tell you about Jane…

She wanted so much.  She
had so many ideas and so
much goodness in her heart
that it felt like she might
explode.

Jane cared about things,
big things - the world,
the poor, the disadvantaged.
She cared about the little
things - sending a thank
you card, bringing flowers
to a friend not feeling well.

Jane cared so deeply for so
many things, yet in all of
it, she lost something.  She
lost what it was like to care
so deeply for herself.

Her finances were tough and
her energy drained.  She gave
so much of herself, yet was
challenged to receive in return.

Her business never quite left
the starting gate as the list
of to-dos grew astronomically.
The number of people she could
impact was shrinking each day
and she felt like it would
collapse in on her.

One day, while walking down
the street, she paused.  Everyday
she walked this way and everyday
she turned to the right, but this
day was different.

She paused, picked her head up
a little higher and looked around.
To the right was the same path
she had taken every day.  It was
comfortable and known.  She knew
where it went and she knew what
she could expect in that direction
(more of the same).

To the left, she noticed it looked
different.  She had been down that
road a long time ago and was
having a hard time remembering.
She wasn't sure where it went or
how long it would take.  She was
at a crossroads.

But, something inside her shifted.
For whatever reason, she turned to
the left and took her first tentative
steps. She liked to think they were
confident, but the fact was she was
scared and apprehensive.  What
awaited her?

Her pace quickened and, though she
wasn't quite sure, she felt the sun
was shining brighter and the air
seemed fresher.  Whatever it was,
she liked it and it invigorated her.

Throughout the day, she noticed a
new energy inside.  Her thinking
became sharper and her focus
intensified.  She saw things in
ways she hadn't seen before and
it excited her.

Jane is like many of the people
we meet. Maybe you recognize some
of her in yourself.
Categories : Freelance Writer
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Drawing a Blank

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Thursday, March 11th, 2010

Ever stare at the blank page before you… wondering what to write? Drawing a blank is the worst! It happens to the best of us. Getting started is often the hardest part. If you struggle with writers block regularly here are some techniques that can give you a jump start.

Don’t beat yourself up!
Getting down on yourself will only make things worse. Give yourself a pep talk and keep plugging away.

Take a look at what is causing the block.
If you have anxieties, write it out. If you’re nervous, describe what’s making you nervous. Do some soul searching and get it all out!

Journal everyday.
Take time to write out what happens in your everyday life. It might be redundant but it helps clear your head and organize your thoughts.

Practice writing with a writing exercise.
Choose a photo and write about it. Describe how it looks and makes you feel. Do this often to get those creative juices flowing. Another good exercise I use is to thumb through the dictionary, choose a few words and build a short story or article around them.  The point is to get those fingers moving on the keyboard.

Stick to a schedule.
Even when you don’t have a project in the works, keep a regular time every work day for writing. You’ve got to show up for work physically even if you end up staring at a blank page. Eventually you’ll think of something and the words will start coming.

If you’ve chosen to be a writer, keep in mind why you chose it… you love it, it comes naturally, people have told you that you’ve have a way with words and so forth. And remember it’s not always easy but it’s well worth living your dream. I’ve been freelance writing for years now and I wouldn’t trade it for the world.  Keep that schedule and things will fall in line for you!

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Categories : Freelance Writer, Writing Exercises
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What will people think?

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Wednesday, March 3rd, 2010

Far too many people these days are hung up on what other people will think. We all go through this one or more times during our lives. As pre-teens we didn’t want mom to kiss us in public because our peers might make fun of us. As a teenager having the right clothes was a (pardon the pun) “shoe in” with the popular crowd.  It was all about what people thought about you.  In some way it also made you doubt yourself solely based on what others were thinking. This of course is just one scenario there are countless others based on the same thing… what others think.

I can hardly believe it but it’s been 20 years since I left the social chaos I called High School however, in many ways I sometimes feel it’s perpetual influence on me and on the people around me. Perhaps if we simplify it, and compare it to the ridiculousness of high school insecurities, we can conquer these intruding thoughts of “caring what others think about us.”

I live in a small town. I have a large group of friends and acquaintances I’ve met through my love for live music and culture of all kinds. It’s nice to be part of a group of people that share my same passions but I’ve noticed the lingering chatter of back biting and drama amongst even the most cultured crowds. It can leave you wondering… “What are they saying about me???” Before you know it, you’re off in some dark place conjuring up the most negative shit you can think of.  It’s pathetic!

Does this sound familiar?

I hope not, but if it does, it’s time to recognize this destructive pattern and put an end to it once and for all. If you’re constantly wondering what others will think, you’re living in fear. Who cares? Why is this holding you back from getting what you want? The truth is most people aren’t thinking what you think they’re thinking. Did you get that? You are your own worst enemy here.

So what can you do?

You’ve got to turn off that voice that’s asking “What will people think?” Every time you hear that question shout, “WHO CARES?” and I do mean shout it! So what if someone hears you… Right? Think of how much you’ve held back over the years because you were afraid of what others thought. Have you put off starting your own business? Changing your hair color? Learning to play guitar or take a summer to travel?

This is your life. The people around you should be supportive. If they aren’t so what, who cares what they think.  Follow your heart, mind and soul every day. It’s what will make you happiest.

Categories : Uncategorized
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A little about me…

I'm a professional copywriter with seven years experience online and off. I previously owned two successful offline community arts and entertainment papers. However, today I mostly work online for a variety of clients (including as a ghost writer for a best selling author, speaker and coach). I also work on a regular basis for clients referred to me by a very successful web development company.

I'm a work-at-home mom, have two beautiful girls that I'm tremendously proud of, and I live in Washington state.

If you're interested in my copywriting services, pricing and/or availability, please contact me at info@dawnraschell.com. I will usually get back to you within one business day.

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