Article marketing is an important strategy for gaining recognition and becoming known as an authority in your field.  But is writing for everyone?

It’s unfortunate, but many people feel like it’s too much work to write articles and often give up thinking no one reads what they write. Consider that  to some, reading articles seems like work too, especially if the article is boring. Well, articles are supposed to be read, that’s their purpose — to impart your message and information. If it is not read it is a waste of time and effort. So what can you do to make your articles more readable to the average person in your target market?

It’s just a matter of making your articles good reads.

Making a good article doesn’t have to be a difficult. There are some points to remember and easy guides to follow. Once you get the hang of it, writing articles is fun, as well as profitable.

First, writing articles should be about something you know well. You are knowledgeable about a some topic and theme. When you write about that it will be much easier because you already know about it. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot writing tips to follow.

1) Use short paragraphs

When the paragraph is long, the page appears difficult to read.  The reader will just quickly scan it at best. Then move on.  Your articles need to look good and easy to read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets

As each point is stressed, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start. Format your bullets and numbers with indentations so that your article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings

Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Write an attention-grabbing title or header

If your title can entice a person’s curiosity you have a much better chance of getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your article’s content but keep them short and concise.

Let’s say you’re writing about food. Use titles like, “7 Tips to Make Them Drool”, or “How to Tickle their Taste Buds.” You could also use titles that can command people, for example, “Eat This, Not That.” These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish

From your opening paragraph, use stories such as real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive home your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for readers to imagine what you’re talking about. This makes the experience pleasurable for them.

6) Consider using facts and figures to prove your point

Using specific facts and figures can heighten interest in your article because it makes it authoritative. But don’t make it too formal (depending on your readers, of course).  Unless it’s to a specific audience with specific tastes otherwise, it’s best to keep it on the lighter side.